audreyguazzone

For tech startups worldwide—whether in SaaS, eCommerce, or healthtech—the US market represents both opportunity and risk. Its size, funding depth, and rapid technology adoption make it attractive, but only for companies that are strategically ready to scale. This post focuses on why the US market can improve your startup’s odds of success and how factors like your stage and sector influence the potential benefits. The US Market as a Growth Lever The United States is not just another...

This article outlines practical strategies and highlights emerging trends to help manufacturers, startups, and investors navigate entry, scaling, and product commercialization in the U.S. medtech market.

Many entrepreneurs see the U.S. as a huge opportunity — full of potential for growth and partnerships. But after the first round of exploration, reality often hits. After the first conferences, pitch meetings, and email exchanges, many founders reach a point where they ask themselves: What’s next? How do we keep building real traction without burning through time and resources? That’s usually when the real strategy work begins. Common Paths Entrepreneurs Try—And Their Limitations Periodic...