Entering new markets—especially the US and Europe—can be complex and risky. Many companies try entering new markets without fully understanding their customers, local business practices, and industry specifics. Too often, they rely on occasional conference visits or inconsistent outreach, which makes sustainable growth difficult.

I founded LeanLia to de-risk market entry by applying a structured process inspired by the Lean Startup methodology. From my experience building software products and organizing a Lean Startup Challenge in Boston, I learned how continuous iteration and validated learning shorten development cycles and reduce risk. This approach — build, measure, learn — allows businesses to test assumptions, adapt quickly, and scale confidently while minimizing costly mistakes.

LeanLia is built on the best practices of companies that have successfully entered and commercialized in these markets. I’ve distilled their lessons to guide ambitious entrepreneurs toward faster, more confident growth.

I am convinced that a local, tailored approach is essential for success. That’s why LeanLia provides direct, on-the-ground access to a dedicated US-based liaison—myself—backed by a well-established network of industry experts, investors, healthcare executives, and academic researchers. This network brings unparalleled insights and connections to support your expansion. 

LeanLia also aims to inspire and empower entrepreneurs with a global mindset who aspire to launch and scale in new markets. With a structured method and proven approach, what once seemed impossible becomes achievable.

While LeanLia has deep roots in France and the US, I work with visionary entrepreneurs worldwide who are ready to expand with confidence and clarity.