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lean strategies to UNLOCk U.S. MARKET Growth


Nearly 45% of businesses fail due to poor product-market fit. Don't let that be your story.
How WE hELP
What We Do:
Whether you're an American technology company looking to grow or an international business entering the U.S. market, we can help you:
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Define your strategic positioning
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Execute sustainable growth strategies
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Adapt dynamically to new market opportunities
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​Our Approach:
We use a lean, customer-centric approach, putting your needs at the heart of everything we do. Through our network of trusted experts, we serve as a one-stop shop, offering cross-functional expertise in areas such as compliance, finance, marketing, talent acquisition, cyber security, and subsidiary management. Your success drives our mission.
​Our Process:
We take the time to understand your unique needs and business goals, helping you select the support that aligns best with your objectives:
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Fractional Business Development:
Available on a flexible, part-time basis (minimum 1 day/month) to ensure steady and consistent progress in your business development efforts.
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Project-Specific Collaboration:
Tailored to address key priorities, including market research, product launch strategy, new market entry, business development trip, conference optimization, KOL mapping, Board Advisory development, and investor pitch preparation.​
ABOUT THE FOUNDER
Audrey Guazzone is the Founder and CEO of LeanLia, a New York-based firm specializing in market strategy and business development. She helps companies successfully enter and grow in the U.S. market.
With 15+ years of experience in health, technology, and sustainability, Audrey is a trusted advisor who empowers organizations to capitalize on opportunities and thrive in competitive markets.
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what set us apart

Customized Strategies
We craft unique, locally informed Go-to-Market strategies tailored to each client's specific goals, resources, and stage of market maturity.

Specialized Know How
With experience in innovative product management and international business development, we bring hands-on expertise and cultural adaptability to help you navigate new markets and achieve your business goals.

Industry & Domain Experts
We connect our clients with a trusted network of experts across diverse industries and specialties, including fundraising, marketing, regulatory compliance, and talent acquisition.

Network Access
Our extensive network includes industry leaders, investors, and strategic partners, providing invaluable connections that accelerate market entry and expansion.

Risk Mitigation
We conduct comprehensive market research and feasibility studies, equipping clients with the knowledge to make informed decisions while minimizing risks.

Flexibility
A flexible model offering fractional country management, enabling you to book a few days per month and scale resources in line with your growth.

WHO DO WE SERVE?
Innovative companies
from the U.S. and all over the world
We support innovative companies seeking to expand their reach and drive growth in the U.S. and Europe. By providing tailored market strategies and business development solutions, we help them navigate new markets, achieve product-market fit, and build sustainable partnerships.
Incubators, Trade Agencies,
Economic Development Organizations
We work with Trade Agencies and Incubators to help their companies understand new market environments and access opportunities in the U.S. and Europe. We also help Economic Development Agencies attract Foreign Direct Investment opportunities.