top of page

SCROLL

lean strategies to UNLOCk U.S. MARKET Growth

IMG_9729.JPG

Turn U.S. Market Complexity Into Your Competitive Edge. Leverage a Lean, Customer-Centric Approach and Proven American Expertise for Market Entry and Growth Success.

Nearly 45% of businesses fail due to poor product-market fit. Don't let that be your story.

How WE hELP

What We Do:

Whether you're an American technology company looking to grow or an international business entering the U.S. market, we can help you:

​

  • Define your strategic positioning

  • Execute sustainable growth strategies

  • Adapt dynamically to new market opportunities

​​

​Our Approach: 

We use a lean, customer-centric approach, putting your needs at the heart of everything we do. Through our network of trusted experts, we serve as a one-stop shop, offering cross-functional expertise in areas such as compliance, finance, marketing, talent acquisition, cyber security, and subsidiary management. Your success drives our mission.

​Our Process:

We take the time to understand your unique needs and business goals, helping you select the support that aligns best with your objectives:

​

  • Fractional Business Development: 
    Available on a flexible, part-time basis (minimum 1 day/month) to ensure steady and consistent progress in your business development efforts.

​

  • Project-Specific Collaboration:
    Tailored to address key priorities, including market research, product launch strategy, new market entry, business development trip, conference optimization, KOL mapping, Board Advisory development, and investor pitch preparation.​

ABOUT THE FOUNDER

Audrey Guazzone is the Founder and CEO of LeanLia, a New York-based firm specializing in market strategy and business development. She helps companies successfully enter and grow in the U.S. market.

With 15+ years of experience in health, technology, and sustainability, Audrey is a trusted advisor who empowers organizations to capitalize on opportunities and thrive in competitive markets.
Audrey Guazzone 2 (1 of 1)_edited.jpg

SERVICES

Explore how our tailored go-to-market strategies, business development, and country-specific project management services can help you thrive.
Firefly business development LeanLia Services Tailored Country Management US Market Growth
Fractional Business          Development
Firefly Go to market strategy and planning analytics growth KPIs 84749.jpg
Go-To-Market & Growth Strategy
Firefly business challenges enter united states 8021.jpg
U.S. Market Entry Project Management

what set us apart

personalized services.png
Customized Strategies

We craft unique, locally informed Go-to-Market strategies tailored to each client's specific goals, resources, and stage of market maturity.

Specialized market entry know how.png
Specialized Know How

With experience in innovative product management and international business development, we bring hands-on expertise and cultural adaptability to help you navigate new markets and achieve your business goals.

Industry and domain experts.png
Industry & Domain Experts

We connect our clients with a trusted network of experts across diverse industries and specialties, including fundraising, marketing, regulatory compliance, and talent acquisition.

network access innovation hubs.png
Network Access

Our extensive network includes industry leaders, investors, and strategic partners, providing invaluable connections that accelerate market entry and expansion.

risk mitigation strategy market entry.png
Risk Mitigation

We conduct comprehensive market research and feasibility studies, equipping clients with the knowledge to make informed decisions while minimizing risks.

Flexible options resources fractional services.png
Flexibility

A flexible model offering fractional country management, enabling you to book a few days per month and scale resources in line with your growth. 

WHO DO WE SERVE?

Innovative companies
from the U.S. and all over the world

We support innovative companies seeking to expand their reach and drive growth in the U.S. and Europe. By providing tailored market strategies and business development solutions, we help them navigate new markets, achieve product-market fit, and build sustainable partnerships.

Incubators, Trade Agencies,
Economic Development Organizations

We work with Trade Agencies and Incubators to help their companies understand new market environments and access opportunities in the U.S. and Europe. We also help Economic Development Agencies attract Foreign Direct Investment opportunities.

image.png
Alexandre Boulanger, CEO & Co-Founder of Metyos, Co-Founder of  Wandercraft
"Always highly responsive, Audrey was perfectly able to carry out for us a mission to set up a US medical board, a key factor in the development of Metyos. Her strategic vision, clear understanding of our needs, excellent network and interpersonal skills enabled her to successfully complete this mission within a controlled timeframe, as well as providing us with valuable introductions to key players in the US."
bottom of page