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Market trends & strategies
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Cracking the U.S. medtech market
This article outlines practical strategies and highlights emerging trends to help manufacturers, startups, and investors navigate entry, scaling, and product commercialization in the U.S. medtech market.


Strategizing U.S. Market Validation
Many entrepreneurs see the U.S. as a huge opportunity — full of potential for growth and partnerships. But after the first round of exploration, reality often hits. After the first conferences, pitch meetings, and email exchanges, many founders reach a point where they ask themselves: What’s next? How do we keep building real traction without burning through time and resources? That’s usually when the real strategy work begins. Common Paths Entrepreneurs Try—And Their Limitat


When To Consider The U.S. Market?
Entering the U.S. market can be a game-changer for many businesses, offering vast opportunities for growth and expansion. However, it is crucial to evaluate the right circumstances and factors before making this significant move. Understanding when to consider the U.S. market requires thorough research and strategic planning. I've gathered insights and high-level considerations that can help you decide if it's the right time to consider U.S. market opportunities. Market Resea
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