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lean strategies to ACCELERATE Growth In DIGITAL Health, MEDTECH, AI-Powered Innovation

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Nearly 45% of businesses fail due to poor product-market fit.

Don't let that be your story. Turn Market Complexity Into Your Competitive Edge with LeanLia. 

How WE hELP

What We Do

Whether you're scaling a health tech startup or exploring new markets, we help you:​​​

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  • Validate market interest before investing

  • Identify high-impact growth opportunities 

  • Navigate  regulatory and market constraints with confidence

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Your success drives our mission.

​​​Our Approach 

We use a lean, customer-centric approach to guide both strategy and execution.

 

Through our network of trusted experts, we serve as a one-stop shop, offering support in:

  • Regulation, reimbursement & compliance

  • Market insights & ecosystem mapping

  • Business development & partnerships

  • Local hiring, fundraising & operational support

​How We Work

We adapt to your stage and objectives with two flexible engagement models:

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  • Fractional Business Development: 
    Ongoing strategic support, available on a flexible, part-time basis, to grow in the U.S., Canada, Europe.

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  • Project-Specific Collaboration:
    Hands-on execution for key milestones:
    • KOL Mapping • Market Validation • Trade Missions • Clinical Partnerships • Fundraising • GTM & Expansion Strategy​

WHO DO WE SERVE?

Innovative companies in Health & AI

From drug discovery to oncology, clinical trials, and digital therapeutics — we work with companies shaping the future of health. We expand their reach and drive growth in the U.S. and Europe. 

Incubators, Trade Agencies,
Economic Development Organizations

We work with Trade Agencies and Incubators to help their companies understand new market environments and access opportunities in the U.S. and Europe. We also help Economic Development Agencies attract Foreign Direct Investment.

 Audrey Guazzone is an accomplished executive and cross-border strategist with a deep specialization in go-to-market (GTM) strategy, business development, and international expansion within the healthcare and technology sectors.

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She is the founder of LeanLia, a New York-based firm specializing in market strategy and business development, that provides a lean, customer-centric, and highly practical approach to scaling international businesses in North America and Europe.

  • LinkedIn
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About THe FOUNDER

SERVICES

Explore how our tailored go-to-market strategies, business development, and country-specific project management services can help you thrive.
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Fractional Business          Development
Brainstorming
Go-To-Market & Growth Strategy Advisory
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Localized Project Management

For companies needing ongoing U.S. market support

For companies or delegations validating market fit & expansion strategy

For companies needing execution & operations support in new regions

what seTS us apart

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Customized Strategies

We craft unique, locally informed Go-to-Market strategies tailored to each client's specific goals, resources, and stage of market maturity.

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Specialized Know How

With experience in innovative product management and international business development, we bring hands-on expertise and cultural adaptability to help you navigate new markets and achieve your business goals.

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Industry & Domain Experts

We connect our clients with a trusted network of experts across diverse industries and specialties, including fundraising, marketing, regulatory compliance, and talent acquisition.

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Network Access

Our extensive network includes industry leaders, investors, and strategic partners, providing invaluable connections that accelerate market entry and expansion.

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Risk Mitigation

We conduct comprehensive market research and feasibility studies, equipping clients with the knowledge to make informed decisions while minimizing risks.

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Flexibility

A flexible model offering fractional country management, enabling you to book a few days per month and scale resources in line with your growth. 

Market

    Strategy

       Packages

(For individual companies)

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