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Meeting

CUSTOMER DISCOVERY STARTER PACKAGE

Talk to the Right Healthcare Stakeholders.
Get Ready to Scale Your Insights.
Breaking into the U.S. health market is complex. Success depends on understanding providers, payers, hospitals, and key opinion leaders before investing in product development, pilots, or partnerships. The Customer Discovery Starter Package gives health tech companies a structured way to begin these conversations, gain actionable insights, and prepare for larger-scale discovery and validation programs.

What you will get:​

1. Target Stakeholder Identification & Confirmation

  • Define the key U.S. healthcare stakeholders relevant to your product
  • Identify the targets likely to provide actionable feedback​
  • Secure the first 3–5 high-priority interviews
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2. Interview Guide Preparation

  • Custom-designed questions aligned with your product, use case, and U.S. market entry goals
  • Guidance on how to conduct interviews effectively, including ethical considerations in healthcare
  • Optional coaching/training for your team if you will conduct the interviews
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3. Interview Facilitation (Optional)
  • LeanLia can conduct interviews on your behalf 
  • Deliverables:
    • 3–5 completed, actionable interviews
    • Summaries of completed interviews
    • Recommendations for next-stage discovery or market engagement
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4. Add-On Opportunities
  • Additional interviews beyond the first 3–5
  • Analysis, synthesis, or reporting to prepare for pilot programs, regulatory conversations, or investment discussions​​

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​​​​Who It’s For
  • Digital health and medical device startups exploring the U.S. market
  • Teams preparing for pilots, regulatory engagement, or partnership discussions
  • Companies who want early feedback on messaging, positioning, or adoption barriers before scaling discovery

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Why It Matters
  • Get a high-level view of the U.S. healthcare ecosystem: who influences decisions, how hospitals and payers operate, and where adoption is fastest.
  • Avoid wasting time on the wrong stakeholders or unstructured conversations
  • Figure out how to frame questions and extract meaningful insights in the U.S. healthcare context
  • Ensure your product and messaging meet market demands.
  • Build a foundation for larger customer discovery or validation efforts​​
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Ready to Understand your Customers? Book a free meeting now.
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